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Welcome to Data Services World at SOAWorld 2008!

The Real Time Infrastructure Ultimatum
That was then, this is now

Infrastructure 2.0 Journal

For months the infrastructure 2.0 blog has talked about the automation of IT from a network perspective, including the automation of the network itself. While few may question the need for network automation most businesses today still run their networks like they ran their “supply chains” decades ago, before the network.

This great irony is about to change. Here’s why:

As virtualization entered the data center it became an accidental standard bearer for network automation. The power of virtualization helped to drive a cultural (including x as a service) shift in expectations, just as Nicholas Carr was declaring war on traditional “old world” IT with the help of Google, Amazon and a host of other cloud (and not so cloud) players.

IT directors watched operations pros create VMs in seconds while network teams could take hours (or days) to simply move an existing server. One visionary IT exec told me that an outside firm had calculated that moving a server cost his company almost as much as buying a new one. This was a very large network, but nonetheless increasing complexity was driving increasing cost and a need for more efficient strategic orchestration across ever larger pools of endpoints.

Years ago networks were the drivers of massive change. Today they often symbolize a resistance to change.

This is no doubt part of the appeal of cloud computing, and why Carr’s promise of IT as a plug and play utility is so compelling. Enterprise IT has not kept up with innovations it has, ironically, helped to enable. And the foundation for many IT departments is that inflexible, manually configured, kludge network.

Network vendors like Cisco and F5 Networks are well positioned and would be well served to lead the vendor transition from old world silos to massive flexibility with opex reduction. That would fuel another wave of easily justified network gear investments. It would also help to extend and protect the world of enterprise IT from the growing temptation to consumerize.

The Ultimatum

Those who bet on the continuation of manual labor, processes, scripts, checklists and spreadsheets (to manage their network) will lose as they continue to be saddled with rising network management costs, inflexibility and the mounting pressure of IT consumerization. Those who embrace automation will likely have a strategic advantage… if they automate the right processes.

We’re now watching packs of IT vendors form to deliver containers of integrated solutions, pitting former partners against one another, partly in an effort to standardize the silos. This likely marks a mere transitional phase between the static network and the dynamic network.

The first pack to break from the complex, static network model into infrastructure 2.0 will likely win, as it will be able to demonstrate substantial opex reduction with increased IT agility. The other camp will be force to discount their goods in order to make up for the OPEX slaughter their customers will face.

The opportunity for substantial reductions in opex with heightened flexibility is simply too compelling to be passed by, for users and vendors.

I am a senior director at Infoblox. You can catch my rants in real time at www.twitter.com/archimedius.

About Greg Ness
Greg Ness is a Silicon Valley marketing veteran with background in networking, security, application delivery and virtualization. Currently Senior Director at Infoblox. Formerly at Blue Lane Technologies, Juniper Networks, Redline Networks, McAfee, IntruVert Networks and ShoreTel.

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2008 Speakers Represent the following companies:



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 Video Coverage of the SOAWorld 2007 Keynotes
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SYS-CON EVENTS


 Past Events Archive
SOAWorld Conference & Expo 2007 West
www.soaworld2007.com
Virtualization Conference & Expo 2007 West
virt2007west.sys-con.com
AJAXWorld 2007 Conference & Expo West
ajaxoct07.sys-con.com
SOAWorld Conference & Expo 2007 East
soa2007east.sys-con.com
Virtualization Conference & Expo 2007 East
virt2007east.sys-con.com
AJAXWorld 2007 Conference & Expo East
ajaxmarch07.sys-con.com
Real-World AJAX Seminar
www.ajaxseminar.com
Ruby on Rails Seminar
www.rubyonrailsseminar.com
Real-World Flex Seminar
www.flexseminar.com
Other SYS-CON Events
events.sys-con.com

 SOAWorld 2007 East Delegates Represented...
• AccuRev
• Adea Solutions
• Adobe Systems, Inc [3 delegates]
• ADP
• Aeropostale, Inc
• Aetna
• Akbank Training Center
• American Family Insurance
• American International College
• American Modern Insurance
• Amphion Innovations
• Amplify LLC, Clipmarks [2 delegates]
• Anderson Consulting
• Arrow Electronics [3 delegates]
• Ashcroft Inc
• Athabasca University
• ATS
• Audatex
• Avanade, Inc.
• Avaya Inc. [5 delegates]
• Azul [2 delegates]
• Backbase [2 delegates]
• Bank of America
• Bank of NY
• Barnes and Noble
• Barnex Investment International Limited
• BEA
• Bear Stearns [2 delegates]
• Bendel Newspaper Company Limited
• BizInnovative
• Bloomberg [2 delegates]
• BlueBrick Inc.
• BMC Software
• Boeing
• Bottomline Technologies [2 delegates]
• BP
• Broadcom
• CA [2 delegates]
• CalAmp [2 delegates]
• California Department of Social Services
• Cape Clear
• CareFirst, Inc.
• Car-Part.com [2 delegates]
• Centric CRM [4 delegates]
• Chariot Solutions [4 delegates]
• Chordiant Software [2 delegates]
• Cisco Systems [2 delegates]
• Citrix Systems, Inc.
• City of New York
• Cneils
• Comcast [2 delegates]
• Community Connect [2 delegates]
• Composite Software [5 delegates]
• Conservation International
• Consultant eds / wamventures.com
• Control Module, Inc.
• Corporate Technology Partners
• CorraTech [2 delegates]
• Cortlandt Technology Partners [2 delegates]
• CPUC
• Credit Suisse
• CRIMSONLOGIC PTE LTD [2 delegates]
• Critical Resource Tech
• Crosscheck Networks
• Cyberboom
• Cynergy Systems, Inc. [2 delegates]

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